MA User Centered Design | BA (Hons) Interactive Media
About me
Information
Innovative collaborative and passionate UX/UI Product Designer with high proficiency in problem solving, visual UI design, UX design, UX research, user-centred design principles, product development and agile scrum.
I specialise in the UX and UI process, turning user research into frictionless transactional digital products, providing a pain-free, delightful experience for end users and a successful product for brands and businesses. I am responsible for all UX/UI digital product design and development, providing feedback and mentoring for my creative team and support to Product Owners and Stakeholders in an Agile/Scrum environment.
I am highly experienced with the complete Adobe CC suite as well as industry-standard wire-frame & prototyping software such as Sketch, Figma and XD. I am also an experienced video editor, illustrator and graphic designer, providing a full design service focused on the user journey.
My MA research primarily focused on user centered design, user psychology and phenomenology, how users respond to systems, media and products. As a UX/UI designer, I am empathetic, adaptable and emotionally intelligent, understanding the importance of the UX design process and user centered design. It is crucial to provide an emotionally resonant experience that is both delightful and functional, removing any pain points in order to deliver a successful transactional product that aligns the needs of the user with the goals of the business.
Career History
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UX DESIGNER
ST. JAMES’S PLACE WEALTH MANAGEMENT
Current
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FTSE-100 wealth management business that prioritises client relationships. £143.8bn of client funds under management.
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Utilising a systematic UX/UI User-Centered-Design process that provides clarity, accuracy and timely delivery of products and features
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Working within an agile software development process, assisting and supporting scrum teams, daily stand-ups and backlog prioritisation
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Prototyping and development of UX/UI design
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Communicating UX/UI concepts to stakeholders and leaders
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Carrying out client usability studies and feature & product testing
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Ensuring accurate design implementation within engineering and scrum teams
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Liaising with UX researchers to understand user needs and pain-points
UX CONSULTANT
PARMENION
May 2021 - Sept 2021
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Parmenion is an award-winning financial technology and investment solutions provider. Seamless integration of three core disciplines - discretionary investment management, platform services and intuitive technology, provide scalability and reduced business risk, enabling financial advisors to focus on what is important - developing their client relationships.
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Lead a systematic UX/UI design process that provides clarity, accuracy and timely delivery of products and features
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Communicating with product owners and scrum teams, gathering deliverables, shaping roadmaps and backlog
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Generating wireframes, interactive prototypes (Adobe XD, Figma etc.) and hi-fidelity visual UI design mockups
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Working within an agile, kanban and lean software development process
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Communicating with engineering and teams to ensure accurate design implementation
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Working within an agile software development process, assisting and supporting scrum teams
HEAD OF UX & UI PRODUCT DESIGN
CODEHERENT
2020 - 2021
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Codeherent is a IaC technology provider whose solutions enable customers such as Admiral to build and deploy cloud infrastructure applications faster, cheaper and with substantially less risk by increasing collaboration between IT & DevOps teams, facilitating efficient management of resources.
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Working with and communicating with Product Owners daily, gathering clear business requirements and delivering designs on time
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Generating wireframes, interactive prototypes (Adobe XD, Figma etc.) and hi-fidelity visual UI design mockups
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Participating in client usability studies and testing
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Conducting stakeholder reviews and presentations
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Working directly with engineering and DevOps teams daily to ensure accurate design implementation
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Working within an agile software development process, assisting and supporting scrum teams
HEAD OF UX/UI & DIGITAL DESIGN
Sirch Solutions
2017 - 2019
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Software development team specialising in Financial Technology and Contact Center products and systems development. Providing bespoke SaaS solutions such as a full CRM system, Gamification & Staff Engagement Platform and Fintec web and mobile apps for the financial sector.
I designed products that enabled businesses to automate and streamline much of the backend processes, improving the user journey to the benefit of its customers. www.sirchsolutions.com.
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Assisted the CEO in managing large scale UX/UI projects in an agile environment
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Worked closely with product owners, leading the design of various projects such as GDPR compliance systems and B2C and B2B Financial Apps
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Created wireframes, interactive prototypes and hi-fidelity visual UI design mockups
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Implemented companywide UX training delivered by external educators (Jellyfish)
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Presented and communicated new UX/UI concepts to stakeholders and leaders
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Participated in client usability studies and testing
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Conducting stakeholder reviews and presentations
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Worked directly with development team daily to ensure accurate design implementation
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Worked within an agile software development process supporting scrum teams
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Delivered and implemented the company re-brand including all associated print and digital materials
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Was appointed Lead Designer for the business owner’s media venture ‘Smokehoes’ providing branding, automotive livery and digital design. www.smokehoes.com
SENIOR DIGITAL DESIGNER
We Fight Any Claim / WePlan Group
2016 - 2017
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We Fight Any Claim is one of the most successful Claims Management Companies in the UK, helping over 170,000 UK customers reclaim over HALF A BILLION pounds in compensation for mis-sold PPI.
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Designed and delivered critical products such as a high conversion website, print marketing campaigns and customer rewards & loyalty web portal
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Researched and analysed competitive landscape
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Conducting stakeholder reviews and presentations
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Collaborated with product owners, leading the design of projects such as customer communications flow, landing pages and product launch
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Video editing of national TV commercial starring John Cleese
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Delivered and implemented the company re-brand including all customer-facing print and digital media including transactional website
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Led and took ownership of all B2B and B2C digital and printed product
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Worked directly with development team to ensure accurate design implementation
CREATIVE DIRECTOR
Dezines Internet Solutions Limited
2010 - 2016
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Dezines Internet Solutions Limited provide secure and fully integrated Platform as a Service (PaaS) ecommerce and marketing portal website developments. Dezines offer an end-to-end set of products and services for multi-channel commerce; including advertising, design consultation, digital video display, responsive ecommerce and marketing website platform design & development with PCI DSS compliant secure payment integration.
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Was responsible for all creative output, with oversight of the creative team
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Developed a UX/UI Design process that ensured a high-level of success and conversion for each project delivered
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Conducted stakeholder reviews and presentations
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Liaised with potential and existing clients and senior management ensuring delivery of projects on time and on budget
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Collaborated with product owners, leading the design and deployment of ecommerce websites, retail product videos and rebranding of many businesses
CONSUMER BEHAVIOUR ANALYST
A C Nielsen
1996 - 2003
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Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. The company marries proprietary Nielsen data with other data sources to help clients around the world understand user behaviour and emerging trends and how to best act upon this knowledge.
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Received and analysed user date to create accurate behaviour reports
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Presented user and consumer trends to senior management and brand leaders such as Nestle UK, Unilever UK, Johnson & Johnson and Mars Ltd
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Contributed artwork and written content for customer facing publication ‘Nielsen News’
Kelly Bolderson
Managing Director
Glamorgan Telecom Limited
Great Professionalism

From the first communication, I felt I had the made the right decision. Our needs were understood and managed with great professionalism (even when we kept changing our minds). With help from Russell, we ended up rebranding our whole company image. The website is clear and concise, and we are all very happy with the end result. We have already seen an increase in the awareness of our website, and the contact made by both new and existing customers. I would recommend the company to other businesses without hesitation. Thanks.
Morgan Stevens
Operations Director
Newport Transport Limited
What an improvement!
We now have a great looking, easy to use and informative website, with a popular online shop that is helping to drive all units of our business forward. Our thanks go to Russ and his team for their work, creativity and passion on this project.
Christine Taylor
Finance Director
Bush Healthcare Limited
Vision, imagination and an excellent standard of work

Creative Director Russell Chambers has vision and imagination and attains an excellent standard of work. He has been able to work alongside and in conjunction with our staff to ensure that the desired result for each project is achieved first time, keeping projects within budget and on schedule. Many thanks, looking forward to our next project in the next couple of weeks.